Portfolio
Every client and project is unique, which is why the NorthSpark approach is intentionally tailored. I partner closely with your team to define a strategy that aligns with your goals and complements your internal resources. Many clients come to me with a specific initiative that needs an external spark and a fresh, elevated perspective. I quickly assess where NorthSpark can add the greatest value and where your internal team is best positioned to lead.
Marketing Strategy
& Execution
Looking to elevate your marketing strategy so it more effectively supports your company’s goals and long-term vision? Many organizations have strong internal marketing teams but benefit from an external perspective to think more strategically and less tactically. A well-defined, purpose-driven marketing plan helps translate your vision into meaningful, measurable action.
Rebrand Evaluation
& Strategy
Is your brand ready for a refresh? A rebrand can be a powerful way to modernize your identity, strengthen relevance, and deepen connection with current and future clients. Because of its impact, a rebrand requires thoughtful planning, clear alignment, and a significant investment of time and focus to execute well.
Key Stakeholder Messaging
Do you feel that what you’re saying - or how you’re saying it - isn’t fully resonating with your core audiences? Strong, consistent messaging is the foundation of effective communication and marketing, both internally and externally. Not only does it bring your brand stories to life, it clarifies who you are, what you stand for, and why it matters.
Client Experience
& Positioning
Is there an opportunity for your team to build stronger, more intentional connections with your clients? In any relationship, every touchpoint matters—and when those interactions are authentic and purposeful, they deepen understanding, increase engagement, and strengthen long-term retention.
Department Vision
& Structure
Is your design supporting your direction? Often organizational structures can lack the clarity needed to set departments and teams up for success. When people are aligned to the right outcomes and supported with a clear roadmap, they are empowered to lead confidently, work more efficiently, and contribute meaningfully to the company’s success.